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Feature · Bulk campaigns

One message, a whole audience.

Schedule and send large messaging campaigns with personalisation, from one API, at steady throughput.

ScheduledPersonalisedSender poolsAuto opt-out
One campaign, live9:00 in each time zone
72%sent
8,640
Sent
7,949
Delivered
Personalised messages
PHi Priya, your offer in Mumbai is readyDelivered
MHi Marco, your offer in Milan is readyDelivered
AHi Aisha, your offer in Dubai is readyDelivered

Illustrative figures

A campaign is one message to many people. The hard part is sending it well: on time, from the right sender, with an easy way out.

Schedule it

Everyone gets it at 9:00, their time.

Scheduled messages go out at the right time in each time zone, so the send rolls around the world. AI can also pick the moment each recipient is most likely to read it.

Send times in UTCAll at 9:00 local
  • Singapore
    UTC+8
    Sent01:00 UTC
  • Mumbai
    UTC+5:30
    Sent03:30 UTC
  • Dubai
    UTC+4
    Sent05:00 UTC
  • London
    UTC+0
    Sent09:00 UTC

Illustrative cities and times

Personalise it

One template, a message for each person.

Add fields to the template and every recipient gets their own version.

Hi {first_name}, your weekend offer in {city} is ready: 20% off.
PHi Priya, your weekend offer in Mumbai is ready: 20% off.
MHi Marco, your weekend offer in Milan is ready: 20% off.
AHi Aisha, your weekend offer in Dubai is ready: 20% off.

Illustrative

Spread the load

High volume, many senders.

Number pools spread large sends across many senders, and the best sender is picked per destination.

One campaign, six sendersEvenly loaded
ACMEACME-1ACME-2ACME-3ACME-4ACME-5
Best sender per destination
  • UKACME-1
  • INACME-3
  • AEACME-2
  • SGACME-5

Illustrative senders and routes

Sender names

Arrive as a name people recognise.

Sender IDs are managed per enterprise, so each campaign arrives from a trusted name.

From a number
+44 7700 900123now

Weekend offer: 20% off everything in store and online. Reply STOP to opt out.

From a sender ID
ACMEnow

Weekend offer: 20% off everything in store and online. Reply STOP to opt out.

One endpoint

Every kind of message, same endpoint.

From OTP bursts to national campaigns, the same endpoint carries them all.

Transactional

One-time passwords

ACME
Your Acme code is 482 913. It expires in 5 minutes. Never share it.
Transactional

Delivery updates

ACME
Your parcel is out for delivery today between 2 and 4 pm. Track it at acme.co/t/4821
Service

Appointment reminders

CLINIC
Reminder: your appointment is tomorrow at 10:30. Reply YES to confirm or CHANGE to rebook.
Promotional

Campaigns

ACME
Weekend offer: 20% off everything in store and online. Reply STOP to opt out.
Keep it clean

The details that protect your sender name.

Easy opt-outs

STOP and unsubscribe replies are processed for you, automatically.

Branded short links

Shorten links in the message and see the clicks they get.

Any language, any length

Emoji, local scripts and long messages are joined correctly.

Watch it land

A receipt for every message.

Track sent, delivered and failed status for each message, straight from the handset. It is part of the SMS API.

  • Handset-level status on every message
  • Sent, delivered and failed, per message
  • Failures carry the operator’s reason
  • Replies show up as replied
  • Live receipts and usage dashboard
Campaign reportLive
92%delivered
  • Delivered92%
  • Failed3%
  • Replied5%
Receipts, message by message
  • msg_8f2a…SentDelivered
  • msg_8f2b…SentDelivered
  • msg_8f2c…SentUndelivered
  • msg_8f2d…SentReplied

Illustrative figures

FAQ

Bulk campaigns, answered.

Send to everyone, one by one.

Talk to partnerships about bulk campaigns in the SMS API.

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