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Acepeak
Feature · Caller name (CNAM)

Be a name, not a number.

Register the business name shown on your calls, so people see who is calling before they decide to pick up.

Mobiles
Name shown
Landlines
Kept current
Per team
Own names
14:30
Incoming callA
+1 415 555 0142
Registered business name
Decline
Accept

Illustrative

02How a name reaches the screen

No registered name, nothing to show.

A caller name is looked up by the receiving network. Registering yours makes sure the answer is your business, not a blank.

1

Your call goes out

From a number that belongs to the business.

+1 415 555 0142
2

The network looks up the name

The receiving network asks which name is registered for the number.

ACME BANK
3

The name shows on screen

The person sees who is calling before they answer.

Acme Bank
03What you register

A name for the business, one per team.

Register the business name once, then add display names for sales, support and collections.

Caller name recordRegistered
Business
Acme Bank
Team
Sales
Number
+1 415 555 0101
Display name
Acme Bank Sales
Per team

Different names for sales, support and collections.

Acme Bank SalesAcme Bank SupportAcme Bank Billing
Update anytime

Rename without starting again.

Acme BankAcme Bank Group
04Where it shows

Register once, shown everywhere.

AAcme Bankmobile

Mobiles

Your business name shown on outbound calls to mobiles.

Incoming
ACME BANK
+1 415 555 0142

Landlines

The name shown on landlines, kept current.

Name records
+1 415 555 0142ACME BANK
+1 628 555 0187CITY CLINIC
+1 855 555 0119NORTHWIND

Networks

The name held by networks, kept current.

05Number mapping

Every number, wired to its name.

Link each outbound number to its approved brand profile, so every call shows the right name.

Outbound numbersApproved names
+1 415 555 0101+1 415 555 0102+1 415 555 0103Acme Bank SalesAcme Bank SupportAcme Bank Billing
Display identity
Acme Bank
  • Business name matches the company
  • Display name approved
  • Numbers belong to the business
Vetted
06Brand vetting

Checked before it reaches a screen.

Every display identity is vetted before it appears, so the names customers see are real, approved and tied to the business behind the call.

07Name updates

Change it once. It stays current.

Keep the name shown on landlines and networks current when a business rebrands or changes its name, without starting a new registration.

Name changeAcme Bank → Acme Bank Group
  • Mobile networks
    ACME BANK
    Updating
  • Landline carriers
    ACME BANK
    Updating
  • Partner networks
    Acme Bank
    Updating

Illustrative

08Getting started

From profile to first named call.

  1. 1Create profile

    Add the brand name and the reasons you call.

  2. 2Verify

    We vet the business and approve each display identity.

  3. 3Map numbers

    Assign outbound numbers to the right brand profile.

  4. 4Call

    Calls go out showing the registered name.

09For operators

Sell it as a premium add-on.

Package caller name registration as a chargeable enterprise service. It runs under your brand, with your pricing, on top of business voice plans.

  • Under your brand
  • Priced the way you choose
  • An add-on to business voice plans
Your price list
Acme Bank · monthly
Your brand
Business voice plan
Phone numbers
Caller name registrationAdd-on
Billed to the enterpriseYour pricing

Illustrative

10FAQ

Questions, answered.

CNAM is the caller name a receiving network looks up for a number. Registering it means your business name is what is shown on your calls, instead of just a number.

Let them see who’s calling.

Talk to partnerships about registering caller names for your enterprise customers.

Talk to Partnerships Overview