Home / CPaaS / Message templates
Write it once. Send it approved.
Create and manage approved templates for outbound chat messages, per enterprise, from one API.
Hi {{name}}, thanks for your order {{order}}. We’ll message you here when it ships.
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When the chat window is closed, a template is how you reach out. Write it once, get it approved, send it as often as you need.
Every template, at a glance.
Create, submit and manage templates for each enterprise.
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One template, a message for each person.
Hi Priya, thanks for your order #4821. We’ll message you here when it ships.
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Reply freely, or send a template.
Inside an open customer service window.
Created and submitted per enterprise.
More than text, inside the chat.
Buttons, lists, carousels and quick replies.
Buttons
Tap to confirm or reschedule.
Lists
Pick from a short menu.
Carousels
Swipe through options.
Quick replies
One tap answers.
Let AI suggest the wording.
AI suggests template wording and variables that match the enterprise’s use case and tone.
Hi {{name}}, your order {{order}} has shipped and arrives {{day}}.
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Same request, any channel.
WhatsApp uses the same messages API and webhook format as SMS. A channel field picks the channel.
curl https://api.yourbrand.com/v1/messages \ -H "Authorization: Bearer $KEY" \ -d '{ "to": "+44 7700 900123", "channel": "whatsapp", "text": "Your order has shipped" }'
Templates sit with the rest.
Message templates are part of the WhatsApp Business API, on the same messages API with a channel field.
- 01Embedded signup for enterprises
- 02Live chat on the same API
- 03AI agents inside the thread
- 04Templates managed per enterprise
Message templates, answered.
A message template is an approved message you create and manage for outbound chat messages.
Inside an open customer service window you can reply freely. Outside it, messages go out as templates you create and submit per enterprise.
Yes. You create, submit and manage message templates per enterprise.
Yes. Interactive messages add buttons, lists, carousels and quick replies inside the chat.
Yes. AI suggests template wording and variables that match the enterprise’s use case and tone.
Get your templates approved.
Talk to partnerships about message templates in the WhatsApp Business API.